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Outline of the workshop Formulating a robust business plan or business model for the market entry of a new product or service can be...

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EU4Tech PoC Workshop for C5, Business Model Canvas and Pitching, June 09, 2021

Outline of the workshop

Formulating a robust business plan or business model for the market entry of a new product or service can be as challenging as developing the technology itself. To make this process more friendly and structured different approaches and tools are now available. Traditionally, Business Plans were developed to structure the new company/venture concept, but in more recent years, the more modern, innovation-oriented methodology of the Business Model Canvas (BMC) has been introduced and widely used by the start-up community. It is based on the famous book “Business Model Generation” by Alexander Osterwalder and Yves Pigneur (see link The Business Model Generation (Canvas): A Handbook for Visionaries, Game Changers, and Challengers). The advantage of the Business Model Canvas is that it drives meaningful focus and allows you to present a whole concept in a one-page sketch. It helps organize ideas and to have better insight by forcing specificity and bringing linkages between key business drivers to the foreground.

During this workshop, some basics for a Business Plan will be introduced through the Business Model canvas and the @lean’ canvas (often a more suitable starting point for PoC projects). The focus will be on understanding, identify and communicate the nine key elements of a BMC: Customer Segments, Value Proposition, Channels, Customer Relationships, Key Resources, Key Activities, Key Partners, Revenue Streams, and Cost Structure. For the Lean Canvas we will focus on the ‘problem’ and ‘solution’.

To complete the workshop, participants will be asked to develop their own BMC or Lean Canvas that outlines the business case for a new product or service to address a selected challenge or opportunity. These canvases will be a starting point for further individual, project-based mentoring and preparation of communication package for the new venture. To complete the workshop participants, need to access the BMC from the Strategyzer.com
(http://www.businessmodelgeneration.com/downloads/business_model_canvas_poster.pdf) or download the tool from the EU4TECH Website (link provided to registered participants).

Content

  • Brief introduction to Business plans and models
  • Introduction to the Business Model Canvas, with focus on the Value Proposition Canvas
  • Basics of business idea communication – communication pack for ‘pitching”

Learning outcomes

As a result of attending this training participants should:

  • LO1: Understand the practical foundations of designing business with Business Plans and BMS.
  • LO2: Apply the Business Model Canvas (BMC) to develop ideas and value propositions, identify customer segments, understand cost basis and know where revenue will come from.
  • LO3: Feel able to clearly communicate business idea in a structured way in way adapted to different audience.

Target participants

This workshop is aimed primarily at the individuals and teams who are working on an EU4TECH supported PoC project. It will also be valuable for researchers or early stage entrepreneurs developing new products and services for the market entry or looking for investors.

Language

This workshop will be entirely in the English language and no translation will be provided.

Trainers

This workshop will be led by:

  • Krzysztof Gulda, Senior Short-Term Expert for Business Models

Registration

Wednesday, June 09, 2021 13:00 -17.00 CET

Register in advance for this webinar:
https://us02web.zoom.us/meeting/register/tZEqc-mqrzwpGdzlB2__wFHumWxmY3EPVhXR

After registering, you will receive a confirmation email containing information about joining the webinar.

Agenda

13:00Introductions to the trainer, participants and the training
13:15Session 1: Introduction to Business Model Canvas

Session content:
1. Brief introduction to Business Plan design
2. Introduction to the Business Model Canvas
3. Introduction to the Value Proposition Canvas

Discussion

Learning outcome LO1:
Understand the practical foundations of designing business with Business Plans and BMS.
13:45Break
14:00Session 2: Lean and Business Model Canvas in action – worked example and case studies

Session content:
1. One or more worked examples of the Business Canvas ((LinkedIn/ E-commerce/ Automotive)
Breakout room group work: Constructing a Business and Lean and Canvas from a case study
2. Case studies: Wine preserving device/ Improved cabbage variety/ Shrimp Farm/ Sea fungi for Oil spill Clean-up.
Discussion and feedback

Learning outcome
Apply the Business Model Canvas (BMC) and Lean Canvas (LC) to develop ideas and value propositions, identify customer segments, understand cost basis and know where revenue will come from.
14:45Break
15:00Session 3: Business Model Canvas in action – make your own canvas

Session content:
1. Introduction to exercise, definition of breakout groups
2. Individual or team work on business model canvas
3. Groups session to present first drafts and discuses challenges

Learning outcome LO2:
Apply the Lean or Business Model Canvas to develop ideas and value propositions, identify customer segments, understand cost basis and know where revenue will come from.
15:45Break
16:00Session 4: Basics of business idea communication

Session content:
1. Structure of communication package
2. Introduction to pitching
3. Most common mistakes

Feedback

Learning outcome LO3:
Feel able to clearly communicate business idea in a structured way in way adapted to different audience.
16:45Summary and conclusions
Next steps
To complete workshop, attendants will be asked to develop their own BMS that outlines their own business case. These canvases will be a starting point for further individual, project-based mentoring and preparation of communication package.
17:00End

Trainers profile

Krzysztof Gulda
Senior Expert for Business Models

Entrepreneur, researcher, strategist in public and privet sector, international consultant who has gained unique, multidisciplinary experience in all sectors of the knowledge triangle. Successful public policy consultant in research, innovation and higher education with visible presence in all Caucasus, some other post-soviet countries and Western Balkans.

Krzysztof has an over 20 years of experience in implementation of the pre-incubation model at University of Warsaw (initially through the Technology Transfer Centre, then through the UWRC Ltd. – University of Warsaw SPV), mentoring research faculty teams and students in business model development, market validation, monetisation strategies, etc. For last 4 years engaged in management of the UWRC Ltd., responsible for support (mentoring) for researchers and students in setting up university spin-offs (with SPV shares) and spin-outs (no shares for the SPV) – from idea, through “value proposition”, business model development to business plan and company setup, including relevant trainings and workshops. At present he manages portfolio of more than 20 spin-of companies.

He was major player in innovation and research policy in Poland from 2002 to 2012 as a Director in the Ministry of Economy and Ministry of Science and Higher Education, responsible for strategy and support measures for innovation, research and higher education. Former vice-chair of the European Research Area and Innovation Committee (ERAC). At present Council Member of the National Centre for Research and Development in Poland. EC, UN and the World Bank expert in development of national and regional R&I strategies. He holds a MSc in Nuclear Physics and Diploma of Postgraduate Study on Intellectual Property at Warsaw University.

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