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Innovative products brought to life – Amaturn and / Medpack

Over the last 18 months the EU Funded EU4TECH PoC project has committed nearly 100 kEURO in prototyping actions, spread across 21 projects. In this final series of news articles we profile some of the project that have successfully proved the concept and moved closer to market

Innovative products brought to life – Amaturn and / Medpack

We have an Indigogo campaign in the pipeline and have already established contacts with patent lawyers”, informs Dalibor Pekovic, the leader of the project “Amaturn”. He is founder and CEO of ChoDex Studio Ltd, a company based in Montenegro focused on film production, web design and marketing. After 10 years of experience in video production and even more in web development and design, he is still driven by creative thinking and multitasking. With his idea of the “Amaturn camera”, he aims to enable anyone to easily edit, mix and combine different audio and video data sets, to create videos that are shot from multiple angles by a single user.

Dalibor developed the idea in conversations with a musician who was looking for a low cost solution to record and edit a video with several cameras and microphones: everything that is available on the market needs advanced skills, lots of time and money. Dalibor describes the key target group for the “Amaturn” as amateur vloggers, today’s trendsetters in fashion, workout, gaming, cooking, styling or promotional activities, who record for their channels on YouTube or other social media.

The 1st prototype, developed with support from EU4TECH PoC, is an easily transportable case with up to five modules of detachable lenses or microphones and an application that ensures synchronisation of the different audio and video inputs via Wifi as well as tools for easy editing and video finalisation.

Such a mix of a newly designed product and a software application is also the objective of Batrić Krvavac another Montenegrin innovator. For a very different target group, he developed “Medpack” a – pocketsize portable pill dispenser. Different types of medicines can be sorted, visual and auditory signals will then alert the users to take their pills. The current prototype of the dispenser has been 3D printed enabling Batrić to test capacity, durability, power consumption and the connection with the application. In the process, several materials, features and design aspects have been changed based on inputs from user testing and experimentation. The team did face some unforeseen challenges during prototyping due to the supply chain crisis for electronic parts, but nevertheless, initial plans on how to bring the product into serial production and the related cost calculations have been made.

Dalibor also suffered from the problems in the distribution system and some of the hardware was not available, so alternatives had to be found. He appreciated that the EU funding through EU4TECH enabled him to create the prototype by purchasing hardware and providing resources to develop the software application. The mentors also shared knowledge supporting market analysis and patent searching as well as the preparation of documentation needed for the commercial version of the devise.

With his MVP in his hands, he will now further improve the application and perfect the case as well as the user experience. He insists that there needs to be a “great feeling at unpacking and first use” and so several details need to be further improved. And he already has ideas for further features for a “pro” version to be developed in the future.

Batric and Dalibor’s projects are showcases for the very practical and concrete support that is needed at this stage of technology development and how EU4TECH PoC came at the right time to support hardware design, 3D printing, purchase of electronic components and development of software applications. Bringing an idea to life is rewarding, but the steps to the market are difficult and costly. With EU4TECH PoC these teams reached important milestones and we will be watching for these, and other innovative transformational products from the Western Balkans to reach the market.

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